Look for social media platforms popular with your target age group.
Target Audience Demographics: How active is your target audience on each platform? Define target audience by demographic characteristics such as gender, education, income, ethnicity and age. How many users are daily users and how much time are they spending per day or session? Engagement is another important factor that looks at how active those users are on the platform. A user could visit a platform once a month and be included in audience size. Yet tradition measures of monthly active users or unique monthly visitors only tell part of the story. As social media plans become more sophisticated with a combination of organic and paid content how do you decide among the over 200 social media platforms? To simplify this process the chart below lists social options in eight categories by key characteristics and top platforms per category.Īudience Size and Engagement: Total audience size is important when selecting a social media platform within which to invest your time and money. Today brands must go beyond the top three social platforms or simply continue to use current brand social platforms.
Social media is also seen as an essential part of digital marketing which has surpassed traditional with digital ad spending reaching 54% of total ad sales. Social media spending represents 15% of marketing budgets and is expected to increase to nearly 25% in five years. Multichannel social media strategy: Social media is no longer a small experimental part of marketing.
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